New to Dress-Smart stores this week we have GUESS, established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and heralding the beginning of a long success story in the fashion industry.

GUESS became a symbol of a young, sexy, and adventurous lifestyle. Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models, including Claudia Schiffer, Carre Otis, Eva Herzigova, Anna Nicole Smith, Laetitia Casta, Carla Bruni and Naomi Campbell.

Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.