The Relaunch of an icon! Adidas has long been a top selling brand for Sunglass Style and we are beyond excited to have the all-new collection in stores. It’s a complete relaunch of the eyewear segment, with new designers bringing added technical features and a cool, new minimalist look. Check out the below details, links and attached eyewear look book for all the info you need, and the BEST Sunglass Style Store Incentive we’ve ever offered!

Adidas is all about Heritage, Innovation, Sustainability and Authenticity.

Heritage: Adidas is THE Original. One of the world’s first sports brands established in 1949, and the first sports marketing brand, aligning with athletes competing at the 1936 Olympic games, well before Nike even got started in ’64. Long renowned as an innovative sports brand, Adidas also conquered the streetwear world in the 1980’s when the classic 3-stripe Adidas Superstar became the icon of a generation, creating a new lifestyle category with the unexpected help of RUN DMC and their love for their sneakers! Adidas continued to champion that new lifestyle and became the brand of choice for artists and designers to collaborate with, including Stella McCartney, Pharrell Williams, the Y-3 collections and many more.

Innovation: Adidas have always been at the forefront of innovation, as the inventor of screw-in sprigs for football boots back in 1954, the Micropacer sneaker in 1984, and the Torsion and Climacool technologies we are familiar with today. The 2020 eyewear collection is no exception, with technical innovations providing some of the strongest, most lightweight and comfortable frames we’ve seen and the new Adidas Kolor-Up lenses offering unparalleled quality of colours, light and contrast.

Sustainability: All Adidas products are manufactured with sustainability in mind. Cases are made from 100% recycled materials and even the plastic packaging is recyclable. We encourage you to please keep and reuse these plastic bags in store as well, every little bit helps!

Authenticity: is originality, genuineness and credibility. Adidas is all of these things, the first sports brand to listen to athletes and design with them in mind, the first brand to work with artists and fashion designers, creating cross category segments never seen before in the market. From the court to the catwalk and the stadium to the street. The Adidas brand offers apparel and footwear for every sport, every fashion, every style.

Read all about the history of Adidas here https://www.adidas-group.com/en/group/history/

View the new collection and features here…

Read about ADI-CASH Incentive here…