VERSACE: The Lowdown

  • Italian fashion house founded by Gianni Versace
  • Donatella Versace (Gianni’s sister) is the creative director
  • All Versace sunglass frames are made in Italy
  • The Versace logo is the head of Medusa 🐍🐍 a Greek mythological figure with snakes for hair

Versace has long had a connection with the arts and music. As well as couture fashion, Gianni Versace designed costumes for theatre and films; and as a friend of Eric Clapton, Princess Diana, Kate Moss, Madonna, Elton John, Tupac Shakur and many other celebrities, he was one of the first designers to link fashion to the music world.

Versace Design Moments!

A Versace dress was just about the ultimate accessory in the 90s & early 00s, and they were designed to turn heads! The infamous ‘safety pin’ dress worn by a young Liz Hurley catapulted her into the limelight, the slinky metallic butterfly dress was loved by ‘the supers’ and JLo in the palm print dress at the 2000 grammy awards made jaws drop. These most famous gowns were recreated for the Versace spring-summer 2020 runway collection and JLo rocked her gown again 20 years later, looking every bit as glam!

Top Sellers

It’s all about the black and gold and big logos with Versace sunnies and our best sellers certainly fit this trend. VE4403 pictured in the 2020 campaign below is the top seller and the new VE4361 (Biggie’s sunnies reimagined) have become our top seller online since they arrived, before we even had a chance to launch the style into stores!