The new HUGO collection is all about bold looks and streetwear-inspired designs for those who want to go their own way.

HUGO is the diffusion collection from Hugo Boss – his little brother! Where Boss is elegant and conservative, Hugo is fun and laidback. With a contemporary trend driven approach, the range features youthful styles with a casual, streetwear influence.

With more styles hitting the shelves soon, check out some of hte ky pillars of this season’s range.