Founded by bespoke shoemaker Jimmy Choo and based in the East End of London in the early 1990s, Jimmy Choo made the coolest shoes you could buy and catered to the global jet set. Still setting the pace today, Jimmy Choo is synonymous with glamour and luxury.

• Jimmy Choo is a Luxury Atelier founded in the 1990s in London
• Eyewear collections are handcrafted in Italy
• Jimmy Choo boutiques are located in the world’s most prestigious fashion cities from London, New York, Paris, Rome, Hong Kong, Tokyo and now in Auckland!

JC Nena

The star of the new campaign, Nena as worn by Barbara Palvin. The JC logo gets bolder thanks to new luxurious 3D metal trims exaggerating the logo mania trend. Instant fashion cred!