Brand-spanking new in our Outlet stores and soon to be online – Harley Davidson! Harley Davidson has ruled the roads for a long time – and now we rule over the eyewear. We have 16 sku’s with super competitive price-points – it’s so exciting to have such an iconic brand in our product mix.

Harley Davidson depicts a lifestyle far beyond the product – it is not just a beast of metal. Harley Davidson stands for a unique culture – an unbreakable bond. Harley Davidson powered through recessions, a great depression, and two world wars. From those earliest days, Harley Davidson was woven into the American landscape.

HARLEY DAVIDSON STANDS FOR:

Our range – 16 sku’s!

Metals – was $350 now $169

Plastics – was $250 now $149

POLARISED GALORE! For those customers who want to cut the glare to see just as freely as they ride. 12 out of 16 of our Harley Davidson sku’s are fitted with polarised lenses.

LIGHTWEIGHT & DURABLE MATERIALS! Including stainless steel, titanium, aluminium and carbon fibre – an exclusive material found on supercars, airplanes, and boats. Plus usage of memory metal detailing for a uniquely comfortable fit catered to the customer.

MOTORCYCLE DESIGN ASPECTS! Throughout our sku’s there are nods to the build and practicality of a Harley Davidson bike. The Epoxy stripe down the temples is a play on paint finishings and the HD logo, while the image below depicts how the temple on the 977 recalls a motorcycle engine.

Harley Davidson is a brand that leads the industry through innovation, evolution, and EMOTION. I want to know – what emotions and imagery does the brand evoke for you?

For me, it invokes images of vintage-tee’s, the Lana Del Rey ‘Ride’ music video and freedom for the soul.