As the light softens and seasons shift, Gucci Eyewear sets the scene along a serene coastline. Shot in luminous open landscapes, the campaign feels effortlessly elegant, pairing sleek sunglasses and optical styles with the House’s iconic signatures — from bold acetate temples to the unmistakable Double G. Classic silhouettes meet modern polish, capturing Gucci’s timeless codes with a fresh, sunlit ease for the season ahead.

WHY WE LOVE GUCCI

• Gucci frames & lenses are handcrafted in Longarone, Italy; where all the very best eyewear is made
• Gucci was transformed into the global powerhouse it is today by Tom Ford who injected the brand with sleek, modern designs and provocative campaigns (another reason to love TF too!)
• Gucci integrates art, music, and pop culture; keeping cool by collaborating with the hottest brands & creative minds.
• Gucci style is about Italian luxury, heritage, and bold self-expression, constantly reinventing itself while honoring its past through iconic designs and unparalleled quality