Hi Teams,

Firstly let me thank everyone for all the amazing feedback we received! It really is very helpful in guiding our forecasting and buying decisions.

YOUR FEEDBACK

Styles
Overall you love selling Aviators and Flat-Tops and feel like there is a good selection of these styles. Wayfarers are also popular. There weren’t many styles that you felt were not represented though a couple of team mentioned they’d like more round metals and oval women’s acetates, and the old “Sharkie” wraparound is making a comeback! I can tell you that Flat tops are still very strong for the coming season, however the Aviator is making way for the large metal square in a lot of ranges (think DiorStellaire1), interesting to see how this translates to sales.

Price Mix
Everyone is really happy with their price range which is great! A few teams thought we could have more product around that $150-$200 price point and we couldn’t agree more! We have new Guess ranges launching next month (both Core and DM collections) and Victoria Secret launching later in the year! Tommy Hilfiger is back on the scene with a very cool men’s collection this season averaging $150-$180, hitting core stores in August; and we have a stylish and classic range of men’s Timberland sunnies arriving for DM, some great sellers in here!

Product Mix
60% of you would like to have more Sports and Men’s Fashion in store. A lot of you mentioned Revo, which has since arrived in store and new styles are performing really well. I am super excited to let you know that we will be stocking a brand new range of Tom Ford in all stores, with a really strong men’s fashion offer to cater for our fashion-fellas. Look out for more details on Tom Ford, launching August! Smith is our brand new Sports brand, an amazing technical lens in a street/sport styling similar to that of Electric and Oakley, arriving for all stores in Aug/Sept. Dress-Smart stores indicated they would like a bigger range of SS Polarised Sunnies, which has since arrived in stores and we will be working hard on the full range of SS product over the coming months.

Brands
Lots of us would like to see bigger ranges of Gucci, Quay and Ray Ban in store… well you got it! Gucci is HOT HOT HOT and we have a HUGE amount of stock arriving for an increased core range and an awesome clearance range for our DM stores, look out for a Gucci push this week. Due to the success of the Eleven Blue Light skus, we have added some of the Quay Blue Light lenses to our range, arriving in store within the next 2 weeks. Our Ray Ban range is already substantial at over 40 skus however we have added 3 new pcs which arrived in stores recently, and are looking forward to viewing new release Ray Ban in the coming weeks.

Colours
Most of the requests for frame or lens colours came in the way of lighter coloured and blue-light lenses. You will notice light lens colours filtering through in various collections, rose is popular across a lot of new ranges. As mentioned we have added some Quay blue light lenses, and are looking forward to the new Eleven collection. In frames customers are interested in lighter, softer and transparent colours, we have some beautiful new shades coming in greys, peaches and crystals.

Incentives
Not surprisingly you all love team and sales incentives and would love to see more of them, we will create a renewed focus on this. Nearly everyone would love to win more high-end sunnies or related designer product, with our Marc Jacobs bag promo of last year cited many, many times! Lots of interest in travel and money/vouchers as well. Summertime Swag is a fave, and we will definitely be repeating it again this year to include even more brands to sell/win. Many of you would like more Sunglass Weeks and we have already created a new schedule with this now being offered every month.

AND THE WINNERS…
The Burberry Sunglass and Gucci Notebook go to Natalia Thompson of Newmarket, and the Oakley Backpack, Cap and Sunglass to Lana Thompson of Tawa. Fantastic and insightful feedback from each of you, and thanks again to everyone who contributed!