David Beckham, our amazing new Men’s fashion brand launches in all stores and online today! A timeless collection of classic eyewear styles, curated by one of the most influential men in the world, DB is your new go-to for men’s fashion; a great option to take a Ray Ban or Boss customer into something more fashion-forward, customers who are looking for heritage style brands such as Persol, or provide a more affordable alternative for that Tom Ford look.

Attached you will find:

• David Beckham Lookbook, with info on the brand, product development and a breakdown of all styles in our range (note we are not stocking all colours but have access to these).
• A one page synopsis with the 4 Key Points to learn about the brand.
• An exciting new Team Incentive which begins today!

IMPORTANT!! Every team member needs to comment on this post to be eligible for the Team Incentive. Managers, please follow up with your teams to ensure everyone has an opportunity to access the brand info and be in to win! We’d love to hear your comments and feedback on the range, or just comment your name.