Morning everyone,

Just wanted to stop by and congratulate all our core stores on the successful launch of DB Eyewear into the market. Store set ups went really smoothly and imagery/display tables look great! Check out a few quick snaps below…

 

Highlights

• Our opening weekend for David Beckham was amazing with DB accounting for 7% of sales on Saturday 20^th June making it our biggest fashion brand for that day!

 

• Top model overall is the 1007/S, followed by the 1002/S and 1008/S

• The majority of the sales are coming from the Timeless Cluster of the range however we’ve also seen strong sales from the 7000/S from the Style Pioneer cluster, which is David Beckham’s signature motorbike frame as featured on the ADV poster

Remember, to be into win the Team Incentive, every team member needs to comment on Gen’s post (https://sunstyle101.wordpress.com/2020/06/18/bend-it-like-beckham/) to be eligible for the Team Incentive. Managers, please follow up with your teams to ensure everyone has an opportunity to access the brand info and be in to win!

 

Keep shooting through your/customers comments and feedback on the range, we love to hear how it’s going out there.