Luxury Experience

The luxury purchase should have a luxury experience attached. That doesn’t mean being stuffy or pretentious; it means providing attentive, knowledgeable and truly helpful service. For many of our customers this might be their first luxury purchase, let’s make sure they feel the feels!

Be attentive

• open cabinets before the customer even has a chance to ask
• anticipate styles they’d suit or like to try and place them in the customers hands
• let the customer hold on to the product, the more they hold/feel/see the detail the more they’ll appreciate all the features

Be the expert (that we know you are!)

• “that Dior is from the Signature collection, the metal detail is all applied and finished by hand, the artistry is amazing!”
• “that distinctive Double G Gucci logo was inspired by a belt buckle from a 1970’s Gucci collection, it’s amazing how those iconic symbols transcend time”
• “it’s the ultra-flat frame base curve of the Isabel Marant that make them look so cool, I love that chic French styling”

Be decisive

• let them know what looks best and why, our customers need your help!
• “That is the one! The rounded edge is so flattering and the warmer Havana really works for you”
• “Oh wow, the black is great, it’s just a little bit edgier that the other one, you look so cool”
• “The Tom Ford stands out for me, the fit is great, it looks fantastic, and it has the polarised lens you were after”

Luxury Features

• Perfect Fit! Luxury frames are made from high quality materials like Monel metal alloy and Acetate, and can be shaped to fit every customer

• Perfect Finish! Every luxury frame is hand-finished, logos and metal detailing are applied by hand and polished to perfection

• Perfect Design! Luxury brands are innovative, leading the way in design, with signature seasonal releases and limited stock production

Feel like you need some extra knowledge?

• Read the blog! There are so many great resources in our archive. The styles & fashion changes but the brand DNA remains the same
• Review the website, read the web blurbs and review the product material info
• Follow your fave brands on Instagram, you’ll see who’s wearing what, the latest styles and trends
• Ask your team! Its likely you’ll have different knowledge and ideas

What things help you to sell luxury brands? Do you go for fit and styling? The superior technical features? Or the kudos of the fashion house and celebrity? Comment below with your favourite snippets of info and any luxury tips and tricks!