Juan Luis Londoño Arias, popularly known as Maluma is one of the most important Colombian singers of the urban genre worldwide and now the face of BOSS’s latest eyewear collection.

Maluma perfectly conveys that BOSS eyewear is for those who lead a self-determined life with style, passion and purpose.

This campaign really drives home the notion that the BOSS eyewear collections offer bold, dynamic, modern designs to form a complete look for the inspirational BOSS of today.

BOSS – Modern, Bold & Aesthetic

• eco–friendly frames made with bio-acetate, a material obtained from renewable and recyclable resources.
• lenses are made with bio-based nylon or recycled materials
• the Maluma bold signature style is arriving in stores mid August