From drab to fab, dad to rad – the story of Maui Jim has evolved and we are loving it. Loving it so much we have added 20+ new sku’s to our collection! This is not Maui Jim as you know it… now owned by Kering, makers of Gucci, Saint Laurent & Balenciaga, the new release of Maui is bigger and better than ever with sleek new designs still featuring the same coveted tech lens that Maui customers love!
Maui Jim sunglasses are more than just an accessory—they’re a statement of style and a celebration of the natural beauty that surrounds us. Check out those two middle “brand customers” – Young and Trendy Gen Z and Cool Sporty. This is a demographic that Maui Jim under Kering is really focusing on, bringing Maui Jim into the now.
In the comments let me know what eyewear trend you want Maui Jim all over – imagine the 17WS shape with a Maui lens… I would never take them off!
An ’87 campaign, when Maui Jim first launched
Kering’s fashionable brand story – still Maui, but sleek
The Newness!
Coming soon…. Maui Jim Kenui
sunglass style 