Miu Miu month. Y2K it-girl energy, fully reloaded, with over $8,000 in prizes up for grabs.
The brand
- Prada’s younger, cooler sister. Launched in 1993 by Miuccia Prada and given her own nickname.
- Playful, a little rebellious, never try-hard.
- The luxury label everyone is chasing right now.
The campaign
Hailey Bieber fronts the new Miu Miu campaign, with the Y2K it-girl look locked in. Our stores are dressed in Miu Miu for November, so customers will be asking about it. Two frames to know:
- The Oval. Effortlessly cool, with a Miu Miu attitude. Glossy tortoiseshell, rose-tinted lenses. Also available in the darker Havana and everyone’s fave… Black!
- The Y2K Wrap. Main-character energy, straight from the archive. Crystal yellow, gradient lenses, bold Miu Miu branding on the temples. This one is still on the way, we’ll let you know as soon as it arrives!
Win over $8,000 of Miu Miu
Sell Miu Miu, win Miu Miu. 1–30 November. Three prizes, and the bag alone is $5,500.
- 1st: the bag. Top Miu Miu seller by $ wins the Matelassé nappa leather micro bag. Mini bag, big price tag! worth $5,500.
- 2nd: the wallet. Second-highest Miu Miu sales by $ wins the Matelassé nappa leather wallet. Powder pink perfection, valued at $1,300.
- Lucky dip: the denim cap. Sell 2 or more Miu Miu and you’re in the draw. The baseball inspired cab with an already worn in look for under the radar cool – IYKYK, this one would set you back $1,400.
Two sales gets you in the draw. Every sale after that gets you closer to the bag.
T&Cs
- Promotion runs 1-30 Nov 2026, inclusive.
- Sale figures will be reviewed from verified Fieldpine data.
- SUNGLASS STYLE PROMOTIONS TERMS AND CONDITIONS apply.
