FENDI is here and exclusive to Sunglass Style in Auckland, showcased at our Syvia Park and Newmarket stores.

Fendi frames are distinguished by their undisputed elegance in line with the style of the Italian brand. They aim to impress and captivate everyone’s attention!

The new releasea is made up of five gorgeous collections, Fendi First (ADV image), O’Lock, Baguette, Fendigraphy and Roma.

Fendi First

Artistic Director Kim Jones is changing how we see the fashion house. With his premier Fendi collection, Jones released an accessory that stood not just for Fendi, but also his first collection. The Fendi First. Jones reappropriated the “F” which in the Fendi world, stands for “family, fun, functionality and form” to create a new Fendi logo that is recognizable to all Fendi fans.

The eyewear collection showcases this new F on the temples, it’s an elegant touch to a beautifully created frame.

O’Lock

The O’Lock style takes inspiration from the remarkable Fendi O’Lock fashion jewellery collection. The campaign offers classic shapes reimagined with a modern touch. The designs range from subtle to bolder, all detailed with the Fendi O’Lock motif.

Baguette

” It’s not a bag, it’s a Baguette” – Carrie Bradshaw, Sex and the City, 2000

That’s right, the iconic Fendi Baguette is the inspiration behind this eyewear collection. The famous Baguette bag was revisited through the house’s hand in hand program, which offers Italian artisans the opportunity to reinterpret it. After 25 years the Baguette is till as fashionable and innovative as ever.

Fendigraphy

Inspired by one of Fendi’s favourite bags, the Fendigraphy sunglasses feature the same logo script on the templates. Calligraphy is the art of beautiful handwriting, Fendigraphy is the art of beautiful logos!

Roma

Fendi Roma is as important today as it’s ever been. Fendi takes a unique and careful approach to every detail of each pair of sunglasses. Every detail is a piece of art. Each of Fendi’s sunglasses has a silent, rhythmic feel making it the perfect fit to almost any outfit. Arriving Oct-23.