Aloha MAUI JIM 🌴 The Brand, Newness, and Best-Sellers!

The view’s better from Hawaii! Maui Jim combines the culture of Hawaii, the spirit of Aloha and industry leading technology to create unrivalled, technical sunnies.

A quick Maui rundown!

Started in 1980 as a small company selling sunglasses on Ka’anapali beach in Lahaina, Maui.
What began as a Classic Collection of 7 styles, has evolved into over 125 styles of sunglasses, all of which are polarised and protect from 100% of UV rays.
A bunch are also glass lenses which are super scratch resistant and a great selling point!
In 2022, Maui Jim became part of Kering Eyewear. They expanded their target audience to include the cultural trendsetters with some more fashion-forward styling, as well as keeping their original “outdoor-enthusiast” customer.

✨ NEWNESS ✨

Black Coral is vibrant and unique, made from lightweight SuperThin Glass.

Kupulau is that classic square silhouette that will never fail, with a lens like no other.

Melemele’s soft square shape with straight temples ensures optimal comfort and versatility for an active outdoor lifestyle. Rubber nose pads and temple tips provide a secure fit!

Ho’Okipa is comfy with grooved rubber nose pads and temple tips, enhancing grip and stability for all-day wear.

AND IT’S PINK.

The Southern Cross is designed to be timeless with a triple-injected nylon frame for unbeatable durability.

Honi radiates personality with her feminine cat-eye shape, the perfect accessory for both active and laid-back lifestyles.

Designed with SuperThin Glass, experience unparalleled protection and visual clarity with uncompromising style. Keawawa is CONFIDENT.

The Flats is a practical rectangular silhouette, this style effortlessly adapts to the versatility of all outdoor recreational activities, whether fishing the flats or exploring beyond the water.