CARRERA just took over the legendary Les Bains in Paris for an exclusive 70th-anniversary gala. And while we don’t have a vintage Parisian nightclub at hand, we will continue the party vibes with our August Carrera campaign!

Carrera is currently trending in the hottest fashion capitals of the world. Show our customers that when they put on a pair, they are tapping into that high-end Parisian nightlife energy. We aren’t just selling eyewear; we are selling Euro club culture, high fashion, and luxury nightlife vibes.

✨ Key Luxury Selling Points

• Legendary Heritage: Born in 1956, now cemented in European fashion culture.
• Exclusive Elite Appeal: Celebrated by international models, tastemakers, and style icons.
• Underground Luxury Vibe: Perfectly blends high-end Italian craftsmanship with effortless style.
• Premium Materials: Stainless Steel, Acetate, refined metalwork and logo plaques.

Rimless Is Back — And It Never Really Left

The new Carrera collection brings back one of the early 2000s’ most iconic silhouettes: rimless. Barely-there frames that let the lens do the talking — effortless, minimal, and unmistakably cool.

The 1070/S, 1087/S and 3102/S each bring something different to the rimless look, from sculpted shapes to oversized statements, but they share the same thread: that early-aughts European confidence that’s all over runways and festival front rows right now.

Y2K style has had its moment in fashion — now it’s hitting eyewear. And Carrera, who were doing it first, are doing it best.